Bob Iger recently confirmed a $4 billion streaming loss for Disney, and now it’s been revealed that Disney+ and Hulu are the least watched by Gen Z among the top streaming services, according to Samba TV, which counts Disney as an investor.
Despite Disney+ being the hub for Marvel and Star Wars shows, Gen Z isn’t tuning in, contributing to the platform’s low viewership numbers. Hulu, which offers more adult-oriented content like The Bear and Predator: Prey, also fails to attract the Gen Z audience.
So, what are they watching? Netflix, of course.
Gen Z, those born between 1997 and 2012 and currently aged 12 to 27
Disney+ has debuted several original shows in Q1, including Marvel’s Echo, X-Men ’97, and Star Wars: The Bad Batch Season 3. Additionally, What If…? Season 2 and Percy Jackson and the Olympians, which both dropped in late December, carried episodes into Q1 2024. Despite this lineup, the data shows that teenagers and young adults in their early twenties are not particularly interested in these offerings.
“With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to be particularly deliberate about where to shell out their cash, making it essential for advertisers to target them in ways that resonate,” states Samba TV in their guide.
Disney has some work to do to capture this crucial demographic. What do you think about Gen Z’s viewing preferences? Share your thoughts in the comments below!
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